Having been named one of Elle Style Awards' influencers of the Year, Serbian-born Kalinic originally moved to London to train as a pharmacist (which she did) before deciding to pursue blogging full time. Instagram Account: erica_davies. Power couple Robert and Christina are US-based fashion influencers with a lifestyle blog and 430k Instagram followers. Camille Charriere and Lucy Williams. Why we love Gwilym: Gwilym’s photography and style is fantastic. AIMEE SONG @songofstyle 4.8m followers City: New YorkWho is she? Many of our Top 25 are also popular on other social networks, however, and we have included their other social accounts of note. Nigerian-born, Aberdeen-raised Oguntodu started her blog, No Ordinary She, in 2014 after she felt as though the fashion industry lacked a bit of personality. With over 200,000 influencers in the ZINE database, and a CEO who started her career modelling for the likes of Vogue, we happen to know a thing or two about fashion influencers. Why we love Sammi: Ridiculously cool mum and blogger, Sammi’s account is alternative yet classic and provides quality fashion inspiration. For fashion collaborations, we delve beyond the beautiful accounts, growth and engagement rates, looking further into their audience likes and brand affinities — so you can ensure if it’s a fashion audience you’d like to reach, a fashion audience is what you will get! Starting his fashion-influencing journey on Instagram, founder of Man About Town, Charlie Irons expanded to a fully-fledged blog in mid-2016 to share more fashion and style advice. ). “Three words that describe my style: colorful, trendy, with a touch of vintage-bohemian….” Roos. Something unique about ZINE’s database of fashion influencers, is when influencers sign up to ZINE to receive their free media kit, they connect their social media accounts meaning we can provide them, and you advanced follower analytics. In addition to Instagram, she is #winning at YouTube. Some have large accounts with hundreds of thousands of followers, while others have smaller audiences, but showcase … What they do: Fashion. Why we love Emily: We love cool girl Emily Valentine Parr, from London, as we think she is going to be the next big thing. Instagram Account: sophia_rosemary. She’s teamed up for projects with ASOS, Hunter, Diesel, Whistles and Orlay Kieley among others, on top of being featured in magazines like Cosmopolitan and Grazia. From her perfect tousled beach waves and year-round summer look, globetrotting Londoner Lucy nails understated effortlessness. Again. Being a successful fashion blogger and influencers means putting yourself in the right channels your audience hangs out as well as in the places you know you can create epic content. Rather than just a stream of #OOTDs, Lau's Style Bubble platform is peppered with her observational essays on fashion that have earnt her a reputation as an authoritative voice in the industry. We seriously doubt it. All of our top 25 UK influencers have more than a million Instagram followers (from around the world). But I don’t set my sights low," she says. Because sometimes the coolest people live right on your street. 1. Delivered weekly. Over 67% of marketers are planning to increase their marketing budgets in the next 12 months, particularly on Instagram. Based on a survey conducted by an influencer marketing company, the top UK Instagram influencer as of December 2019 was Cara Delevingne with nearly 44 million followers. Edinburgh-based Mikaela Loach is a medical student and climate activist, who has been nominated for the Global Citizen Prize: UK’s Hero Award. 95: Erica Davies. Fantacci is an Italian ex-fashion editor living a glamorous life in London. https://blog.zine.co/zines-top-10-uk-fashion-influencers-on-instagram Who is and who isn’t a prince or princess in the British Royal Family? People. Here are a few Instagram fashion influencers to check out. Why follow? In 2019 she won the Model of the Year award at The British Fashion Awards in London and one scroll through her inspiring, editorial photoshoot-filled Instagram will tell you why. all whilst doing it on her own terms. I … Paired with steady growth and excellent engagement, Naomi is a perfect example of a perfect fashion influencer. 31-year-old Shimada will probably have caught your eye prancing in campaigns for Nike, H&M and Monki, but she's the model refusing to be pigeon-holed. Followers: 197,544. Why follow? It would be rude not to. Top Fashion Instagram Influencers. Anisa Sojka (52.2k followers): This really depends on what the brand asks for in the content created. 3 June 2020 by Hannah Weil McKinley. Anok Yai The photo skyrocketed her into the stratosphere of professional modeling within days. Why follow? USP: She's cool, she's funny, and she cares about women's rights and the environment. Why we love Emma: Emma is a classic brit fashion influencer with a touch of Kardashian. USP: Being fashionable and comfortable in your skin is a winning combination. EMMA GRACELAND. Aiken left her position as Fashion Director at Net-a-Porter (where she spent 7 years) to become Fashion Director at Moda Operandi last year. Why we love Sophie: Sophie is a London-based blogger who you may recognise from Made in Chelsea. Fashionistas and #instafashion hashtaggers, these leading fashion influencers of 2021 are about to mesmerize you into a new wardrobe. If your brand is looking to work with Instagram fashion influencers over 50, here are some top tips for creating an effective influencer strategy: Do your research before approaching anyone. Not so long ago, Nigel, signed up on ZINE with less than 10k followers, and was listed as a micro instagrammer to watch. The Belgium born, LA living content creator describes herself as a storyteller, and her beautiful imagery does just that. Why follow? Striking out alone, they launched accessories inspiration platform &Finally last year. Fashion influencers endorse designer brands and have great style. As if all of this wasn't quite cool enough, she has a girl gang of amazing, dynamic women who are also killing it. Anuj Agarwal. Alongside fashion, Curiously Conscious is also a great resource for green beauty, as well as general lifestyle tips for living a more zero waste lifestyle. Packed with fashion hauls, gorgeous lookbooks, and endless posts of style inspo. USP: She can clash colours with finesse like no other: anybody who can pull off a mustard yellow leather jumpsuit is worthy of a follow in our eyes. Jen Allison / ‘J for Jen’. USP: In amongst her fashion shots, her feed contains insights into her life, including her sweet pad in Brixton. Vitiello and Thomas spent years working together in the accessories department at Harpers Bazaar magazine, where they forged a friendship over their shared adoration of bags and shoes. The top fashion influencers on Instagram have massive followings, great engagement rates, and share original, fashionable content.Get some style inspiration from these fashion gurus, plan how to run your own fashion account, or simply stalk them to feel jealous of their great style. It’s an elegant mix of reserve and sophistication with a bit of the UK’s infamous 80s-styled anarchy rioting just beneath the surface. For all things green, there's no one else to follow. Should Tech Companies Be Allowed to Censor Content? Regardless of whether her posts are sponsored or not, she remains incredibly authentic, and stays true to her fabulous LA style. And again. ). Chances are, if they’re popular on Instagram and have a fashion blog, they likely have a decent amount of traffic going to their blog too. Fashion is one of the most mature industries in the influencer marketing space, however with almost every influencer who happens to wear clothes, identifying as a fashion influencer can be a difficult space to navigate. There’s just something there that I … What they do- Fashion. Followers: 139,880 She has almost 40,000 followers on her Youtube channel as well as a very popular fashion blog. If, when you close your eyes, all you see is pastels and monochrome, this is your gal. She's co-founder of shopping website Wardrobe ICONS, an online shopping site that focuses on timeless fashion, so she's expert at spotting a classic investment piece. Emma shares with her following a London lifestyle to emulate. Londoner Monikh knows her way around an earthy palette like no other. She started her blog back in 2006 and is now one of the most well-respected fashion bloggers around. The pair married in 2013 and moved from New York to Arizona where they started th… USP: For anyone tiring of scrolling a feed filled with clothes they could never afford. London Fashion Week kicks off on Friday and with it a deluge of lust-worthy catwalk looks and editor-approved street style will flood our streets and feeds. Does she sleep? USP: Expensive trips, expensive clothes and a heavily curated feed; this is lifestyle escapism at its finest. By, far one of my favorite fashion bloggers over 50, Walsh’s Instagram feed is curated to well-styled perfection. Why we love Rowan: Blogger and instagrammer Rowan Row is a great mens fashion. I will, in time, add more information to each of the 250 (at the time of posting a the beginning of June 2020) Uk Black Influencers who are represented in this directory. I love to travel, bake as well as shopping online. Fashion is one of the most popular influencer industries, especially on a visually focused app like Instagram. It charts Besma’s own journey towards a more conscious wardrobe. Scroll down to discover why their content is so engaging, interesting and fun to follow. Why we love Nigel: Not all Instagrammers need to live in London. In... GWILYM PUGH. Why follow? With such a saturated market, how can fashion brands truly identify which ones will take your business further? It's pretty cool that Ladoja is grime-supreme, Skepta's manager, and it's even cooler that off the back of that she was was awarded an MBE for services to music. USP: Vintage recommendations don't come any hotter than these. 7 RYANSECRET (134K FOLLOWER) However what’s particularly unique about Naomi is her followers are pretty much pure fashion in terms of interest. Why we love Lydia: Lydia is pure fashion and beauty. She is quite fond of leopard print and prefers dresses and skirts over trousers. "When I was a child, society taught me to be racist, ableist, homophobic, transphobic, & more," they write in one post. "I still want to look stylish everyday, I still want Hay chairs for my house and a Gucci bag to carry my wares, I’m just sensible with money where I can be to afford the luxuries.". Emma shares both on her Instagram and her blog lots of fashion and lifestyle inspo — which is probably why she is so popular amongst the 20 something women. Why follow? 13.8k Followers, 2,984 Following, 526 Posts - See Instagram photos and videos from Ethical Influencers (@ethicalinfluencers) In addition, she is a model, a blogger and a designer. This comes complete with links to social media handles (including Instagram, Twitter, Facebook and TikTok), audience base size, topics they relate to and contact emails, if available in the public domain. She started her blog back in 2006 and is now one of the most well-respected fashion bloggers around. USP: In amongst posting about her lust-worthy clothes, bags, jewellery, nails (the list goes on), Looney's feed also features some real life snaps of her holidays and her soon-to-be hubby. I’m Head of Digital Marketing at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. True style icons are few and far between in the age of the influencer - but before the ‘gram, there was Ines de la Fressange. USP: The 'Weekly New Girl' section she posts on her blog is full of excellent shopping inspo. I wanted to go with the times and have a post focussing on UK Black Influencers as opposed to solely UK Black Bloggers. USP: The ex-Dazed editor focuses on spotlighting young and unknown talent, making her platform a great resource for those wanting to sound like a pro. 5 Fashion Micro Influencers Blowing Up Instagram right now By Steve Hand No Comments Whether you’re looking for fashion micro influencers who already speak directly to your demographics, or simply want to give your label a little more exposure, hooking up with an Instagram micro influencer could mean big benefits for your brand. Why follow? It is an individual who creates mainly fashion content and has the Angelique Miles. Why follow? How much do fashion influencers charge brands for an outfit post? Sammi has mastered the art of an account that is clearly impeccably curated, yet has a really natural feel. Though Gwilym isn’t strictly a fashion influencer he has an incredible versatility that we see work so well for men’s fashion. All the latest social media influencers news - including how to become a beauty, fitness, travel, or wellness social media influencer or Instagram star. From what to buy to how to sell it, and what accessories designers to look out for, to who's got them in their closet, &Finally is an encyclopaedia of all things accessories. If you’re ever short on ideas of what to wear, her Instagram is definitely a go-to. Why follow? The 24-year-old Mancunian started wearing the hijab at the age of 12, and felt compelled to start her blog in a bid to help other women who want to dress fashionably, but also preserve their modesty, too. USP: She's not just a pretty face: her book, Mixed Feelings, which is about her journey with mental health, is out September 19th. The portal to thousands of storytellers and millions of listeners. One of the greatest benefits of working with insta influencers is they often have influences on other platforms too. Why follow? In this blog post, we’ve curated a list of 18 of the best influencers of our time. Move aside, millennials. "I live off every penny I earn, my wage goes towards my mortgage, bills, travel and food. Susie Lau is fashion blogger royalty. A Northerner living in London, Lindsey Holland dresses in a muted palette of immensely wearable clothes, providing excellent everyday wardrobe inspo. Want to work with Instagram fashion influencers over 50? USP: She's been working with jewellery brand Missoma for two years, to create a line of chic and affordable jewellery inspired by natural treasures. USP: Her job means she's responsible for scouting the coolest new brands and designers about to break, so her feed's a great place to discover soon-to-be-big names. As a full-time YouTuber and popular Instagram star, Laura Meachem is one of the UK’s most glamorous fashion influencers. Chic Over 50. She is particularly great for fashion collaborations as she points her followers to her blog to shop her style. 13. La Manna is an ardent anti-fast fashion campaigner who offers tips on how to find - and style - second hand garms. Not only does he share his outfit of the day on Instagram, he also has a popular fashion blog. Fashion Influencers. Best Men's Fashion Instagram Influencers. Credit: Tommy Ton, I would like to be emailed about offers, event and updates from Evening Standard. Khan provides a refreshing antidote to the sea of barely-there fashion and practically-invisible swimwear in which we see on a daily basis. Instagram is arguably the most popular social network for influencer marketing. Fashion. Having only started her blog in 2018, Nati has certainly achieved great things in the last two years. The half-Japanese, Storm-signed model is defying convention at every twist and turn and it's liberating to see. While his style is pretty sharp, he is also a fitness influencer so we award him an additional gold star for versatility. Instagram is arguably the most popular social network for influencer marketing. But, with consistently high engagement and steady growth, he now has over 23k followers and already has some pretty decent collaborations both for men’s grooming products and fashion. Why follow? USP: In a world dominated by individual influencers, it's nice to spy on a duo every now an then. "When I was a child, society taught me to be racist, ableist, homophobic, transphobic, & more," they write in one post. A princess of prudent purchasing, Stedman shows us how to make the high street look high fashion. This list includes big brands like REVOLVE, Missguided, H&M, UNIQLO, and ASOS. 94: Sophia Rosemary Barrese. HERMANN. Women and men’s fashion in a diverse variety of styles – all ready for you to follow, like, click, add to cart, and dress up! Originally published at https://blog.zine.co. In January 2017 her account on Instagram reached an earned media value of 16.494 $ after she was named by dancer Kendall Vertes in her Instagram post about the Target collection. ZINE makes beautiful media kits for #bloggers and #influencermarketing simple, Social media is a parasite, it bleeds you to live. These 20 Londoners are sartorially savvy content creators well worthy of a follow: Why follow? 5 Shares ... Instagram is platform where Black creatives can be seen and heard in their own words. Another leading light and one of the UK’s top sustainability influencers is Immy Lucas. And where better to take dressing cues than from some of our very own city's finest fashion influencers? Facebook Cambridge Analytica is a non-issue, the elephant in the room is something different. 1 /25 25 London lifestyle influencers you should follow on Instagram. Make sure your brand and the influencer aligns in terms of audience and the influencers aesthetic. Why we love Naomi: She’s a model, she’s a mum and she has over 94k followers on her Instagram. This is one fierce fashion chick with a heart. AC is an activist and educator whose Instagram is full of fashion inspiration as well as mental health talk and vitally important, informative content. With that in mind, here are my current top 10 fashion influencers on ZINE: Why we love Sophie: Sophie is a London-based blogger who you may recognise from Made in Chelsea. Having “broken up” with fast-fashion at the same time her blog launched, she has since appeared on ITV News, been shortlisted for a UK Blog Award, and collaborated with leading sustainable brands. 2. Why we love Roos: We love Roos because of her beautifully curated unique Instagram account. ZINE’s Top 10 UK Fashion Influencers [On Instagram] SOPHIE. Many Insta influencers started out as a fashion blogger and continue to blog their outfits, lifestyle or other content. Jeanne Damas Sometimes, when you look at the styles and OOTDs fashion Instagram influencers wear, it can be difficult not to feel as if you’d never put together that look. Bonnie Rakhit. Yanin's blog, I Dress Myself, started out a Tumblr account where she would post daily outfit pics before work. USP: The businesswoman and mother-of-two makes ultra chic look super easy. Today, with nearly 5 million followers, she’s one of the most known influencers in the fashion sphere.But also: author and beauty enthusiast. Follow her at Fashion Weeks across the world wearing stylish - and yet wonderfully wearable - outfits. USP: Sepia-toned tomboy minimalism with a side of abs and tattoos. Covering a wide range of topics including fashion, beauty and travel, Elle is one of the best lifestyle influencers on Instagram. USP: An absolute boss with a major (and we mean, seriously major) wardrobe to boot. Charlie’s style ranges greatly, from being immaculately tailored to more casual t-shirt and short combos. Why follow? And, boy, do her looks serve personality in droves. You'll leave wondering just how does she keep her trainers so box-fresh? She has great hair; great style and this seasoned influencer has done some great fashion and beauty collaborations. Followers: 37.1K. With over 52K followers, Gemma is one of the top Instagram fashion influencers and has worked with many fashion, luxury ecommerce, PR, and styling brands. Follow her on: @bonnierakhit. Fashion influencers war over Instagram similarity; ... ©2021 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. USP: Because her style prowess doesn't stop at fashion, her page is also speckled with the most swoon-worthy interior design inspo. Why we love Emma: Emma is a classic brit fashion influencer with a touch of Kardashian. We've also created a UK influencers directory, to help you start identifying the influencers that are relevant for your brand. Bio London based blogger | Wifey| Mama to Mila & Anoushka & Luna | Daily outfit inspo | thefashionbug@hotmail.co.uk | Shop My Insta Instagram Handle @thefashionbugblog Instagram Followers 288000 Location London, England, United Kingdom. MrsMLMode. She was only 10 years old when she made her first post on the blog Song of Style. Immy Lucas a.k.a Sustainably Vegan. Here are our top 3 Instagram fashion influencers: Chiara Ferragni; Mariano di Vaio; Olivia Palermo; Check out our full list of the top 20 fashion influencers on Instagram to see more! Sophie, who mostly does luxury and beauty collaborations is great as her sponsored content fits naturally in her naturally glamorous unsponsored content. Why follow? She is classy, cool and fun — and has some awesome collaborations under her belt. Who is missing woman Sarah Everard and what do we know about her? Why follow? Power. Do we need to also add that she’s fluent in English, French, Spanish, Russian and Ndebele? These days, she’s one of the top fashion Instagram influencers who regularly collaborates with the brand Uniqlo to produce limited-edition collections, and managing her own lines. Everyone on this list originally had been recommended by an Instagram user. Oh, and did we mention her adorable French bulldog, LeBron?! She's collaborated with YSL beauty, Topshop, Missguided, H&M, Nike and Converse to name a few, and also launched her own jewellery collection with Astrid & Miyu in 2017. The 26-year-old has also partnered with charity, Bloody Good Period, and regularly uses her Instagram to talk as openly about menstruation as she can, all in a bid to break the taboo surrounding it. Brighton-based Crosskey's feed is a minimalist's dream. Norther Ell Richardson lives in London and works in social media - and it shows, as her feed is as slick and covetable as they come. Six years on and Yanin's platform is a go-to destination for fashion, beauty and travel. If you choose to work with fashion Instagrammers, check to see if they have a blog too. Far from just being a pretty face, Zimbabwean Ndlovu’s career in fashion began once she graduated from the University of British Columbia, where she gained a degree in Visual Arts, prompting her to launch her blog, Bisous, in 2013. It's enough to make any woman want a wardrobe update. Influencer marketing is particularly big amongst those in the fashion industry as 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. USP: As the founder of Vintage Assembly, she regularly features pieces from the store which hand-picks vintages pieces from around the world and recycles them so they’re ready for the modern world. He has a unique style and profile — mostly consisting of sharp tailoring and his busy beard. I dunno. Campaign to #Bringbackpiers botched with Britain’s most iconic piers. if you’re an influencer looking to attend London fashion week, why not check out this post that outlines everything you need to know. 3. Again, his sponsored posts are hard to spot at first as they fit in so naturally with the rest of his profile. Why follow? Holly Boon "As I got older I learned this was wrong (& came out! Susie Lau is fashion blogger royalty. With a moderate following of just over 50k, she her Instagram account is experiencing exceptional growth, and it’s no surprise given the curation. AC is an activist and educator whose Instagram is full of fashion inspiration as well as mental health talk and vitally important, informative content. Besides providing tips and tricks on how to look good, she is also a great person to follow for finding gluten-free foods around the world - different, but very handy. Commonly these Instagram influencers operate within certain sub or niched culture or certain verticals of consumer markets, be it bodybuilding, fashion, or studying. Why follow? Psychological Addiction Is the New American Business Model, Exploring Instagram for SMB: Interview with Morgan Cornelius of Instagram. Many of our Top 25 are also popular on other social networks, however, and we have included their other social accounts of note. 40 Black Fashion Influencers to Follow Now and Always. Ocala-born, London-based Bettina Looney will have you going loony for her impeccably-chic wardrobe. All of our top 25 UK influencers have more than a million Instagram followers (from around the world). Why follow? Read our, online shopping site that focuses on timeless fashion, so she', Met cop held on suspicion of murder over Sarah Everard disappearance, Surge testing to take place in new south London postcodes, Lottery winner not guilty of causing death of pensioner by dangerous driving, PM presses Iran’s president for immediate release of Nazanin, Business evictions ban extended, in government move to help tenants, Man who threatened to kill MP banned from contacting politicians.