That’s right: the people are looking for you! In fact, two-thirds of Facebook users report visiting a local business Facebook Page at least once a week. 10 clever ways to get more Facebook likes—no fluff or tired tricks. Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Or you could just stare at your post options, overwhelmed, for hours on end, paralyzed by the choice…. Data will show you what you should keep doing, and which tactics you need to tweak. Posted by Wealthsimple on Wednesday, February 24, 2021. (In fact, here are 25 free stock photo sites to check out! Just like Instagram Stories, Facebook Stories are photo or short video posts in vertical format that disappear after 24 hours. And she’s beautiful! You’ve got your target audience. Give them content that they’ll enjoy regularly, and they’ll be more open-minded to hearing about your products and services when you do bring them up 20% of the time. Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking.com. We’re talking just words here. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, and subsequently released standalone iOS and Android apps in August 2011. You can also use Facebook Pages to post job listings and special offers if you’re looking to recruit or build buzz about a sale. Live video is an intimate, authentic way to connect with followers. We all can. We’ve got instructions for how to set up your own Facebook Group right here if you’re ready to add this tool to your Facebook Business Page toolkit. You can find more detailed strategies in our guide to getting more Facebook Likes and this list of little-known Facebook tips and tricks. Even if you’re not ready to take the leap into Facebook Ads, it’s a good idea to set yourself up (for free!) Reply to every message and comment, answer questions, and keep content up-to-date. All your content should be mobile-optimized: i.e., vertical videos, readable posts with short paragraphs, and mobile-ready landing pages. Ooh, and one more thing to keep in mind: link posts get more engagement than plain text posts, but considerably less than photos or videos. Click Create Page @Username to make your vanity URL. Facebook Messenger bot). How to Set Up Your Facebook Advertising Account, 12 High ROI Facebook Advertising Strategies, Facebook Ads Not Working? Pat yourself on the back: You just launched a Facebook Business Page into the world! More info on setting up a Watch Party on your Page here. This is a great way to build buzz for a new product launch, or a world premiere of a music video, by making a standard video into an event. For more strategic planning ideas, check out our post on how to create a social media marketing plan. This digital marketplace is downright bustling, if it’s not too bold of us to say. It's also pricy. You for instance, appear to lack the patience or the desire to put forth an explanation as to why you’ve changed your opinion of a man you once admired. Facebook’s free, built-in Audience Insights tool will help you drill down into the nitty-gritty details about potential customers. That’s another Facebook post contender. Once people follow your account, your posts and stories automatically appear in their feed. Manage your Facebook presence alongside your other social media channels using Hootsuite. Then, once you’ve got a sense of who actually is using the platform and how that connects to your target customer, you can take a look at Facebook Audience Insights. Aaaaand Slide Show is officially SOLD OUT for tonight! Carb lovers, for instance, might be stopped in their tracks by these photos of The Soap Dispensary’s bread baskets featuring yummy sourdough loaves. Fortunately, you can extend your reach without breaking the bank using Facebook Ads. six key elements of a perfect social video, Facebook Live viewership increased by 50%, how to create a social media marketing plan, step-by-step guide to creating a Facebook Messenger bot, complete guide to advertising on Facebook, return on investment of your Facebook marketing, How to Advertise on Facebook: Complete Facebook Ads Guide for 2021, How to Create a Facebook Business Page in 7 Easy Steps, How to Get More Facebook Likes: 10 Tactics That Actually Work, 21 Facebook Tricks and Tips Everyone Should Know, For Pages with fewer than 10,000 followers: 8.18% organic reach, For Pages with more than 10,000 followers: 2.59% organic reach, remarket to people who have already visited your website, build targeted custom audiences for future ads, engagement (how many people liked, clicked, shared, or commented on your content), which of your posts result in people unliking your Page. Your About section should always be accurate, up-to-date, and on-brand.). Have you tweeted content that’s getting a great response? Tracking your progress isn’t just about counting your wins and celebrating successes. Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience. inspire followers to share with their friends. Once you’ve gotten comfortable with running a Facebook Business Page, there are plenty of additional ways that brands can find opportunities for engagement beyond posts and comments. 80.5% of Facebook access on mobile happens on … Here’s everything you need to know in the year ahead. Select "Link" from the dropdown menu. Facebook Stories live at the top of the News Feed — which means they’re immune to the Facebook algorithm. Facebook Live video is a live-streamed broadcast, right on your Facebook Page. There’s also the option to raise money for a charitable cause with a Facebook post. Choose your page type: Business/brand or Community/public figure. And through a continuous loop of goal-setting, measuring results and tweaking your strategy, you can improve your performance over time. Get to know who your target audience is by asking yourself the following questions: Of course, it’s also important to understand the general demographics of Facebook users. Facebook messenger is one of the great text and voice messaging apps by Facebook. is a great way to catch the attention of a potential customer scrolling through their news feed. Click Edit Page Info: here, you can fill in your description, contact information and any other relevant details like operating hours. To get those views, Likes and Follows rolling in is a little less scientific: you’ve got to create highly shareable content. But if you want to tap into this audience, you can’t just rely on luck. This can be up to 50 characters long and helps people find you easily on Facebook. Yes, it’s eavesdropping, but it’s for business purposes, so it’s totally fine. Upload your profile and cover photos. Additionally, Facebook Insights will help you determine which types of posts work best for your Page, so you’ll know if your current content mix is working. To keep yourself on track, it’s a good idea to create a Facebook mission statement for your brand, as well as a Facebook style guide that can inform a consistent look, feel and voice for all of your content. Determining the right mix of content takes trial and error, but a good rule of thumb is to use the “80-20 Rule”: that means using 80% of your posts to inform, educate and entertain, and the other 20% to promote your brand. Use a text post to ask a question or call for feedback. Share it on Facebook, too! Lucky you! You know your goals. Facebook chatbot (a.k.a. Another option to help guide your content mix is the social media rule of thirds. Sometimes they’re even called a vanity metric. First, log in to your Facebook account via your browser and use the following instructions to see your Facebook followers: . These tactics actually work. What to do When Things Go Wrong, Facebook Ads Reporting 101: 6 Metrics You Should be Tracking, 5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare). If you do have some cash to spare (brag alert! A strong goal that’s tied to your business objectives is essential for creating an effective Facebook marketing strategy. Copyright. That’s why it’s important to a) get people to your Page in the first place and b) compel them to interact once they get there. Head to facebook.com/pages/create (Note: you’ll need to be logged in to your personal account to get started, but don’t worry: your personal info won’t appear on your new Business Page. But step one is to set that Facebook Page up (did we mention that it’s free?). To build engagement, it’s important to remember that you get out of Facebook what you put into it. And also unfollow everyone in your news feed. A link post is a post that shares a URL with your followers. It’s your chance to show potential followers exactly why they should like your Page. But the good news is you can get started without investing a dime. ), there’s the option to use paid marketing strategies like Facebook ads and sponsored posts from your Facebook Business Page, too. That’s right: not everything you post on your Facebook Page will reach your followers on their news feeds. Consider using other Facebook tools. An eye-catching photo (or illustration or infographic, we’re not picky!) One easy way to help people find your Facebook Business Page is through cross-promotion. All that being said… don’t be overwhelmed! While a large number of users are exclusively using the app, the majority of users use mobile at least sometimes. Facebook calls it “a one-stop-shop to manage business tools, business assets and employee access to these assets.” How can you resist?! Text posts can also be useful for sharing important information your audience might be seeking out on your page, like ticket availability or opening hours. 7. Get expert social media advice delivered straight to your inbox. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. Sorry, slow pokes. Facebook messenger and Facebook web versions are … Instead, aim to provide value and build relationships with your followers. Here, we’re breaking down all of the different options you have for Facebook Page posts, including examples to spark a little inspiration. The social network’s algorithm also isn’t too fond of these bare-bones posts, and they usually don’t get much reach in the news feed. It is free of cost and is available on Google Play Store and Apple store for download since 2011. So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. That’s a lot of potential eyeballs on your business. And thanks to social media, you can. No videos. 8. Facebook Toolkit is the collection of the Facebook Automation Tools, it’s a Google Chrome Extension and saves your time while using Facebook.. Toolkit for Facebook is a 100% free working tools with a Premium Facebook toolkit for Chrome license key. You can also engage in social listening to learn about what people love about your company… or what challenges they’d like you to address. Again you can choose to see all kinds at once, or click the “ALL” button if you only want to unfollow one category: Friends; Pages (business / Fan Pages you … Facebook post: just straight up text. Groups are another great “extra credit” tool you can use to drive engagement. We may never know.). Tracking and measuring are essential, so you can understand what worked and what didn’t. No photos. In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts. It’s about clocking what’s not working, too, so that you can make adjustments when necessary. Red Table Talks is doing it — and if it’s good enough for Jaida Pinkett-Smith, it should be good enough for you! What text posts are good for, however, is sparking conversation. That being said: for the best results, be sure to share your content using cross-promotion best practices, rather than simply cross-posting. Create a content calendar to help balance your mix of content types, and keep your frequency organized. You could share a link to your website, but you could also share content from other sources — like an interesting think piece about your industry. For specific Facebook video marketing tips, check out our six key elements of a perfect social video. A Facebook pixel is a simple piece of code that you place on your website to: As soon as you place it on your website, the pixel will start collecting data. Once you’ve created the post itself — whether it’s a text post, poll or video post — just click on the three dots on the right-hand corner. 5. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. Here’s how: 1. Every post, every comment, every ad you create on Facebook should ultimately be in service of your goals. The owner of Hair Day, Pria, has been working hard to increase awareness of new hair dye kits for sale on the salon's website. The overall average of 0.18% masks the fact that pages with fewer fans receive considerably better average engagement than larger pages. It also allows you to work effectively with team members and outside contractors and agencies. Facebook Business Manager. We know, we know: there’s a lot to learn when it comes to Facebook marketing. Once you’ve decided what to post, deciding when to post it is your next step. A smart Facebook marketing strategy is the only way to connect with them. ; In the Profile menu, click Friends. (In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content. The British Council ran a Q&A to answer questions about its English-language courses, racking up over 7,000 views and sparking an active conversation in the comments from people who were watching live. In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Each have their benefits and can spark engagement in different ways. The platform wants to prioritize meaningful, engaging content… not just coupons. Photos appear for five seconds, and videos can be up to 20 seconds long. To set up your own Facebook chatbot, check out our step-by-step guide to creating a Facebook Messenger bot. 6. Now it’s time to craft those posts. Okay, so you’re an expert in Facebook posts now. Breathtaking! This free content calendar template is one way to stay organized; the Hootsuite Planner is another great resource. So get in there, get your hands dirty and learn as you go. The meta image and description are enticing and eye-catching: we want to stop writing this story to click and read it right now! The solution to these expectations? Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making. Hot tip: Facebook punishes brands that push sales too hard. You can use it to find information on things like: After all, if you don’t have an idea of who you’re trying to reach, you’re unlikely to ever reach them. Try it free today. Whether it’s for a short-and-sweet video announcement or a longer, artfully shot vid with a narrative, video can be incredibly compelling. Facebook Messenger is an instant messaging service and software application. To take your Facebook Page to the next level, it’s helpful to set up Facebook Business Manager, too. Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, Hootsuite Impact, UTM parameters, and Hootsuite Insights. It’s not just about simply having Facebook Messenger set up, however. They’re direct and to the point, but if your goal is to drive traffic to your website or directly convert a lead to a sale, text posts aren’t a great option. Watch Parties are a way to screen a public video on Facebook in real time, so you and your Fans and Followers can experience it together. Of course you do. Once you’ve gotten comfortable with running a Facebook Business Page, there are plenty of additional ways that brands can find opportunities for engagement beyond posts and comments. Breaking up is hard to do. No links. Use this feature to make sure important news or great content don’t get lost in the shuffle. If you’re not available for conversation with your customers through this platform, you may be missing out on an opportunity to connect. Responsiveness is a highly valued attribute of brands, so get chatty. What you don’t lack, is the need to share your disappointment with as many people as possible. Facebook’s research shows users expect a business to respond almost immediately. Here’s hoping your followers actually see it. 5. The Facebook post engagement rate also depends on the size of your Facebook audience. Discover how to save time & money with AdEspresso! Posts that are valuable and entertaining will (hopefully!) Just be sure you fully understand the basics of image copyright before you start posting.). (Is it technology or magic? If you do discover such Groups out there in the world, it’s a good idea to join so you can keep an eye on the conversation, and make sure any misconceptions or negativity are nipped in the bud. You’ll have the option to “pin post.” You can tell when a post is pinned because it’ll say “Pinned post” right above it, like this Domestika example. If pre-recorded videos aren’t your thing, try dabbling with Live. Want to be a Facebook power user? That way, whenever you are ready to advertise, you’ll have powerful information at your fingertips for retargeting campaigns. A focused Facebook marketing strategy is essential. This site uses cookies and other tracking technologies to assist with navigation, monitor site usage and web traffic, assist with our promotional and marketing efforts, and customize and improve our services, as set out in our, 1.82 billion daily active users on Facebook, 5 comments, 12 post likes, 1 share, and 1 Page like, Facebook Lead Ads 101: A Guide to Growing Your Business (Examples), Increasing Facebook Organic Reach: A Marketer’s Guide, A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator), 12 Facebook Ad Optimization Hacks for Massive Success in 2021, 5 Tips For Writing Good Ad Copy – Save Your Two Cents, The Ultimate Guide to Facebook Custom Audiences. It is one of the fastest messaging apps for Facebook users all over the world. In this Facebook ads guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies. Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation. 16. Facebook Social Toolkit. Vox posts its explainer videos right into its feed so users can soak up all the intel right there on Facebook, and easily comment, react or repost to their feeds. Potential customers are already looking for businesses like yours on Facebook. Then, once you’ve created your Page, you can use it to create content, share your contact information, link to your website, build a product catalog and communicate with your customers… also for free. Once you’ve decided what you want to achieve, we recommend mapping out specific, measurable ways to get there. This video shares some great ways to fully optimize your Facebook Business Page for success: Expert tip: give a little extra love to your Facebook Page cover image. Because here’s the thing about Facebook: while you might think it’s just a place where your aunt can leave cryptic comments on your vacation pics, it’s also a place for audiences to connect with businesses big and small. Work it!). Ready to go live? If you’re working with a limited budget, we’ve got some good news: setting up a Facebook Page for your business is absolutely free. Generally speaking, photo posts see much higher engagement than text posts. Keep an eye on what people are saying about your competition too. This primer on vaccines, for instance, has 1,400 shares. totally up to you! The average Facebook page post engagement rate for pages with varying fan numbers is: Pages … You might be surprised by the percentage of followers your organic posts will likely reach: For better or for worse, the Facebook algorithm prioritizes posts from users’ friends and family. The algorithm is not a fan of self-promotion, as it turns out. Just paste a link into the composition box, and a preview of the website will automatically preview. Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Whatever your Facebook marketing goal may be, it’ll be tough to achieve it if no one knows your Facebook Page exists. © 2021 Hootsuite Inc. All Rights Reserved. To take your Facebook Page to the next level, it’s helpful to set up Facebook … But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand. Whatever your schedule, keep in mind that it’s important to post consistently. We’ve created a detailed guide that walks you through the process of tracking the return on investment of your Facebook marketing. Once logged in, click the small picture icon next to your name on the sidebar. For example, Hair Day is a salon that specializes in haircuts and color. That’s right: not every post should be about how great your company is. These broadcasts can be used for Q&As, behind-the-scenes tours, product demos and much more. Make sure to use the optimum image sizes for Facebook so they look their best. That was fast! Just listen and learn. with a Facebook pixel now. You can also use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty. Ready to master the fine art of Facebook marketing? Click Add a Button under your cover photo to set up a call to action like “Shop” or “Contact Us.”. ❤️✌️👻, Posted by Slide Show on Friday, February 15, 2019. (If you don’t see this option, don’t fret — to prevent spam, we unlock features over time for new accounts. to choose what you want to stop seeing in your News feed. That way, you can learn, and tweak, and try again so your strategy is constantly improving. Every business will have different goals, but each should focus on actions that impact their bottom line. This is the first thing people will see when they visit your Page, so it better look good! On Facebook, video plays automatically in the news feed, so you’re all but guaranteed to catch users’ attention. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. A pinned post is any regular Facebook post that stays put at the top of your Page. This ensures it’s the first thing people see when they visit your Page. These tricks will save you time, give you an edge on your competitors, and improve your overall Facebook performance. We recommend using a recognized goal-setting framework like SMART goals or the OKR goal framework. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic. See you tonight, plan-in-advance pokes! It’s the perfect trap! Here’s a quick overview of how to create ads and set up your first campaign: For more on how to launch a targeted Facebook ad campaign, check out our complete guide to advertising on Facebook. You need to be engaged, too, if you expect your followers to be. Facebook's Notes feature is one of the oldest features that's still around today.It's been a useful tool for users to post lengthy text-based content that doesn't quite look right (or fit) in a simple status update. Your email address will not be published. Particularly for product-focused businesses, photos that show the goods in action can be really effective. More complex strategies and campaigns will be there whenever you’re ready to take things to the next level… and our dozens and dozens of resources and guides will be here waiting to help you, every step of the way. Under this school of thought, one-third of your content should share ideas and stories, one-third of your content should involve personal interactions with your followers and the rest of your content can promote your business. For more details on this, check out our beginner’s guide to Facebook Analytics. You can track audience engagement directly through Facebook Insights, which measures metrics such as…. You can change your Pinned post whenever you’d like. Keep that eye on the prize (and off your aunt’s comments). You can glean some insight on engagement from Page Insights, but our research shows that the best time to post on Facebook is at 6:15 AM and 12:15 PM PST on weekdays. We’ll walk you step by step through the set-up process in our guide to using Facebook Business Manager. Video posts see even higher engagement rates than photo posts do. This will make the news feed show you content only from pages and groups (and possibly a handful of people you actually want to see content from). This medium is very, very popular — in spring 2020, Facebook Live viewership increased by 50%. I never struggled with Facebook addiction, Facebook is so nasty I couldn't even get into it to begin with, but it has some … On Facebook, you can create different types of posts. Wealthsimple, for example, shared this link to a how-to story on their website. Your step-by-step guide to setting up Facebook for business, How to create a Facebook marketing strategy in 6 easy steps, How to measure the success of your strategy with Facebook analytics. With 1.4 billion people using Facebook Groups every month, it’s an audience too large to ignore. Finding the perfect type of post for your brand requires a little bit of experimenting. By … It’s about being supremely responsive to customer messages. how to create a Facebook Page for business. 4. ; Within the Friends menu, click the More dropdown to the right. More than 2.8 billion people use the platform every single month. ; From the drop-down list, select Followers to view all your Facebook … Click “Add a page” in the Pages section of your Customize menu. Check out our post on social media goal-setting for more details and some inspiring examples. Twenty billion! (Sorry to give you so much homework, but successful marketing takes a little sweat sometimes. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. To engage your audience effectively, you’ve got to understand who you’re talking to first. This might be why more than half a billion people view Facebook Stories every day. Find out how to set one up here. Easily manage all your social media in one place and save time with Hootsuite. Help people who are already interacting with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter, and incorporating Facebook Like and share buttons on your website or blog. Step Two is to unfollow people, Pages, and groups you don’t want to see. Check out our full post on how to create a Facebook Page for business. Try out different combinations, and keep an eye on your analytics for clues about what’s working. Bread making is an art and a science✨ Getting that perfect artisan shape with the beautiful spiral design is simple…, Posted by The Soap Dispensary & Kitchen Staples on Friday, February 26, 2021, And don’t worry if you aren’t a professional photographer — or are selling something difficult to capture in an image: stock photos are here to save the day. That gets old fast, like a friend’s new boyfriend talking about Bitcoin through your entire birthday dinner. Sometimes, your great content just needs a little boost. What does success look like for your brand? Here's how to come out on the other side in the best possible financial shape. If you’re a brand hoping to thrive on social media, mastering Facebook marketing is going to be key. ), 2. This is the O.G. A good place to start is simply by posting content that’s performing well on other channels. Click on the next section. Let’s take a look at some ideas to help you build a solid Facebook strategy to make the most of your Page. We’ve got a whole separate post about the marketing potential of Facebook Live right here! This means that businesses and brands sometimes just can’t stand out from the crowd. Whatever the content, make sure to add a few words of your own to the post before you click Publish, to give your readers some context or a takeaway. Have a page on your blog that’s always getting new comments? Over the years, Facebook has released new apps on a … Trusted by employees at 800+ of the Fortune 1000. You can even promote Watch Parties (or Facebook Live events) by creating an Event. Sure, it can be tempting to look at Likes as the ultimate measure of achievement, but if they’re not part of a broader marketing plan, those likes aren’t much of anything. One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand. Collection of all Facebook Tools. Facebook users exchange 20 billion messages with businesses every month. This Story from 60 Second Docs, for instance, is here today, gone tomorrow… but certainly gives us an intriguing sneak peek of their content in the meantime. If you’d like a little more help getting through the setup process, we’ve got you covered. Whatever specific numerical mix you wind up with, the goal is to balance promotional material with value.